The AI Alchemist
Wednesday, September 16 · 7:00 to 9:00pm ET · Live on Zoom
$97 · Nine seats

When she puts her hair up she's serious

The Chair Has Always Been Sacred

There's a task you're avoiding right now.

You know exactly which one. It's been on the list for weeks. It has to get done. This is on you, and you know it. Nobody else can do it, and every time you sit down to face it something in you says not today. So it moves to tomorrow, and tomorrow it moves again, and it sits in the back of your mind on your one day off. I've been there more times than I'd like to admit.

That task is not a character flaw. It's a system that was never built for you.

My chair at Crystal Crosby - The Hair Lair has always been sacred. A safe space to build, to break, to beautify. Running a small business isn't that different.

For thirty years people have sat in that chair and told me things they hadn't told anyone. What they were scared of. What they were about to leave. What they wanted so badly they couldn't say it out loud without their voice going. The chair holds it. That is understood. What a gift.

And in thirty years of listening, I learned the thing that actually matters. Most people don't need to be fixed. They need someone to look at what they're already carrying and see something magnificent in it. The same way I can look at a face and know the cut before I've picked up the shears.

Then I taught myself to build systems.

I've been fascinated with tech since I was coloring pixels in a computer art piece I was making for fun in the late nineties, and it never left me. I once spent an entire weekend hunting down the code for one exact shade of red on my MySpace profile. Not close to it. That one. If you know, you know.

Then I watched my industry crumble harder than most. We work without safety nets. No benefits, no backup, no one paying us to simply show up. In this business we only eat what we create.

So I got excited about the challenge. Forced me to make something out of nothing, which turns out to be one of my love languages. That's the alchemy. Taking what looks like nothing and pulling something real out of it.

Here's what happens on the 16th.

Let me put my hair up. You all know what that means.

When you register, you'll get a set of questions about your business. Real ones. What you dread, what falls through when you get busy, what you'd do with five hours back. Answer them honestly. Just like in our hair haven, what you send me stays with me.

Then I build. Before we ever meet, I'll draw your blueprint. Not a template with your name dropped in. Yours. The map of what your business could run without you, and the exact language to make it happen.

The first hour, we go person by person. I show you what I found and walk you through your blueprint, and everyone watches. You'll recognize yourself in someone else's business, I promise you that.

The second hour we work. Together, out loud, side by side, on our own businesses at the same time. When someone hits a wall we stop and take it apart in front of everyone, because that wall is somebody else's wall too.

I'll hold your hand through every step of it. Nobody gets left behind on a screen.

You leave with the treasure map to your own gold. We've already walked the first stretch of it together, so you're covered. The gold is in your hand if you'll mine it.

And if you get tired of digging, hand it to me. I'll take over whenever you're ready. This isn't a chapter that closes when we log off.

Wednesday, September 16 · 7:00 to 9:00pm ET · Live on Zoom · $97

Nine seats. Nine because I'm drawing each blueprint by hand, and ten is where that stops being true. And fair warning, if Mama's putting in the work, you're working with me. Come ready.

What we build together stays in the room. Come ready to say the honest thing.

You've been carrying this alone for a long time. You don't have to figure out the next part by yourself.

Time to Align

Creative Direction, brand strategies, 1:1 social media sorcery sessions and workshops that are refreshingly

FUN AF!

Blurred figures walking in darkness with bright light
Blurred figures walking in darkness with bright light
Soulcial Media Sorcery 🔮

Stop posting into the void. Start casting spells that actually land. A live, hands-on group workshop where I hand you my real content sorcery - find your voice, show up consistently without burning out, and create posts that make your dream people stop scrolling.

✨ You'll leave with: your content pillars, a posting rhythm, and templates to run with.

$44/person · Live group workshop (virtual) · All levels welcome

Walk into the dark. Come back whole. Inspired by the witchy soul of Practical Magic, this is shadow work made sacred, Southern, and real. We'll walk into the fears and insecurities blocking your treasures - financial, personal, creative - embrace them, integrate them, so you can finally succeed without self-sabotage.

And yes - it's a costume party. 🤍🖤 Come as your shadow self: soft fairy fae or goth witch, warrior, warlock = light or dark.

✨ Every guest leaves with a handcrafted Lair Noir shampoo bar (homage to Sally).

$66/person · Live experience · Costume encouraged · All paths welcome 🌙

Shadow & Light: A Practical Magic Workshop 🌙

Put on your comfiest onesie - we're making money fun. Money's the part of business everyone avoids, so we're doing it differently: cozy onesies, Barbie-pink energy, zero judgment, and the actual money skills your business can't survive without. You'll finally understand your numbers and learn to control and grow your cash flow - while feeling cozy and weirdly excited about money for once.

✨ Wear: your comfiest onesie (mandatory cozy 💗)
✨ Leave with: a money system + a budgeting template to keep.

$44/person · Live cozy group workshop · All levels - especially the money-avoidant 💸

Barbie-Core Money Magic 💅

We Have Snacks

Collabs with other local businesses - The Soulcial Hustle Way

🪩 Board Meeting: Visions & Charcuteries

The only board meeting you'll actually want to attend. Gather with a small circle of dreamers for a cozy afternoon of vision-boarding, snacking, and manifesting out loud. We'll nibble a curated charcuterie spread and map out the life and business you're calling in - together, because magic multiplies in good company.

✨ Included: a curated charcuterie board, all vision-board materials & guided manifestation
✨ Featuring: a local maker collab (because we lift as we hustle) 💕

$77/person · Intimate in-person experience · Small group, big magic

"Make Bold Moves and Great Forces go with You"

Steve Gossett

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"when she puts her hair up, she's serious." - CC